Mark Templin, executive vice president of Lexus International, said: \"At Lexus, we constantly challenge ourselves and our partners to break through the possible boundaries. \"This determination, coupled with our passion and expertise in design and innovation, is why we are involved in the hovercraft project. \"This is a perfect example of amazing things that can be achieved when you combine technology, design, and imagination. \"Lexus hovercraft uses maglev to achieve an amazing frictionless movement. Liquid nitrogen- Combine the cooled super conductor with the permanent magnet to allow Lexus to create something impossible. Lexus hovercraft is part of the fourth project of Lexus\'s \"amazing sport\" campaign, showcasing the creativity and innovation of the Lexus brand. Lexus told us it wouldn\'t sell until you asked.